Anna spent the last 25 years in experience marketing, working with top multinational and local companies such as: Philip Morris Philippines Manufacturing, Inc.; Rustan Commercial Corporation; Citibank, N.A. Philippines; McCann Worldgroup; and Shangri-La Plaza Corporation.
On top of that, add another three years of experience advertising – taking on the biggest and most demanding accounts in the country; successfully nurturing long-term relationships with blue-chip clients: Coca-Cola, Globe Telecom, and MasterCard.
During her stint with Philip Morris Philippines Manufacturing, Inc.; she intensified the brands’ ubiquity and esteem – through direct consumer engagement for the fifth largest tobacco market for Marlboro, and the largest volume market for Philip Morris in the world.
All the while navigating the diverse and serpentine regulatory environment in the Philippines – with brands freely communicating at point-of-sales, promotions, one-to-one, and event marketing among others.
While with Rustan Commercial Corporation, Anna managed to deepen the contemporary relevance of the brand – by developing experiential promotion and event strategies for Cartier, Tiffany & Co., Anna Sui, Sinequanone, Jimmy Choo, Ermenegildo Zegna, Estee Lauder, Clinique, L’Oreal, etc.
She is a creative leader skilled in orchestrating brand communications across different disciplines and platforms (e.g., above-the-line, below-the-line, on-ground promotions) to create Integrated Marketing Solutions that are impossible to ignore.
Most recently, Anna took charge as Overall Project Lead for Globe Telecom/Saga Event’s pioneering “stylefestph,” now on its third year: a fashion and beauty festival which exploited social media’s extensive reach and earned its reputation as the biggest one in the country to date.
This culminated last November 2019 and was the first project managed by PDXQ Marketing Services, with Saga Events, Inc. as it’s first major client.